2014 Winter Marketing-Economics Summit

Presenters







Program

   
Session Title of Presentation Presenter
Wednesday: 18:30 Opening Reception and Dinner  
     
Thursday: 8:15 - 9:00 The Provision of Convenience and Variety by
the Market
Bart Bronnenberg
Thursday: 16:30 - 18:45 Information and Price Dispersion: Evidence from
Retail Gasoline


Asymmetric Information and Imperfect Competition
in Lending Markets


Competition in the Audit Market: Policy Implications
Philipp Schmidt-Dengler


Gregory Crawford


Chad Syverson
     
Friday: 8:15 - 9:00 Do Pharmacists Buy Bayer? Sophisticated Shoppers
and the Brand Premium
Jean-Pierre Dubé
Friday: 12:30 - 13:30 Lunch at 360º-Restaurant Piz Gloria - Schilthorn
A real James Bond 007 experience!
Friday: 16:30 - 18:45 Suspense and Surprise

Do Superbowl Ads Affect Brand Share?

An Empirical Analysis of Systemic Risk in the EURO-zone
Emir Kamenica

Wesley Hartmann

Jakub Kastl
     
Saturday: 8:15 - 9:00 Advertising Competition in Presidential Elections Brett Gordon
Saturday: 12:30 - 13:30 Lunch at Jungfraujoch - Top of Europe
Saturday: 16:30 - 18:45 Advertising, Consumer Awareness and Choice:
Evidence from the U.S. Banking Industry


Marijuana on Main Street? Estimating Demand
in Markets with Limited Access


Utility and Attention - a structural model of consideration
Ali Hortacsu


Michelle Sovinsky


Thomas Otter
Saturday: 19:00 Conference Dinner  
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